Top Drawing & Coloring Apps on iOS in New Zealand: Q4 2024 Performance

In Q4 2024, the drawing and coloring app market on iOS in New Zealand showcased interesting trends. Here’s a breakdown of the performance of the top five apps in this category.

Color by Number：Coloring Games from Wildlife Studios experienced a steady increase in weekly revenue, peaking at approximately $321 in the final week of December. Weekly downloads showed a consistent upward trend, reaching 888 in the week of December 23. Meanwhile, weekly active users saw growth from 1.7K to over 2.3K throughout the quarter.

Color Pop AI - Coloring Book by MWM saw its weekly revenue rise, hitting $398 in the week of December 23. Downloads surged notably towards the end of the quarter, with a peak of 822 in the same week. Active users also increased significantly, reaching 1.8K by the end of December.

Disney Coloring World by StoryToys Limited had fluctuating revenue, peaking at $321 in mid-October. Downloads remained relatively stable, with a slight increase towards the end of the quarter, reaching 169 in the last week of December. Active users showed a slight increase, closing at 230 by the year's end.

Coloring Games for Kids 2-6! from IDZ Digital Private Limited showed a varied revenue pattern, with a notable peak of $309 in mid-December. Despite some fluctuations, downloads experienced a rise towards the end of the year, reaching 229. The app maintained a steady number of active users, ending the quarter with 1.3K.

Finally, Drawing for kids - baby games by Bimi Boo Kids Learning Games saw a notable revenue increase in the last week of December, peaking at $344. Downloads showed a gradual increase, ending the quarter with 320. Active users saw a slight rise, stabilizing around 804 by the end of December.

These insights are based on data from Sensor Tower, providing a comprehensive view of the app performance in New Zealand for Q4 2024. For more detailed insights, visit Sensor Tower’s website.